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Positioning for Advantage: Techniques and Strategies to Grow Brand Value By : Kimberly A Whitler ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive--that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the "theory-doing gap"--understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace.Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools--from str...

The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now By : Craig Huey ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Business owners and entrepreneurs...You're losing time, money and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales - your current marketing approach could probably be doing much better.But with all the options out there, it's difficult to know where to begin. Should you use social media? Digital advertising? Or direct mail? Multichannel integrated marketing is the only advertising approach that strategically combines all of these approaches - and more - to help you get supercharged results: - New customers and clients- Increased response rates and great ROI- and skyrocketing profitsYour prospects and leads are strategically targeted with the same powerful offer again and again - a...

Fascinate: How to Make Your Brand Impossible to Resist By : Sally Hogshead ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior?fascination?and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be pu...

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less By : Joe Pulizzi ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : One of FORTUNE Magazine's Top 5 Business Book Must-Reads How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?EPIC CONTENT MARKETINGOne of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about.Epic Content Marketing takes you step-by-step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts a...

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription-Based Businesses By : Robert Skrob ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Membership Growth Comes From Retention, Not From Getting New MembersMy name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster.You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you'll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow.Membership is a great business model in concept. You get a customer and each time your customer renews you get recurring revenue. B...

No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich By : Dan S. Kennedy ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Kennedy explains how businesses small and large can adapt in the coming years by tapping into the affluent consumer segment--consumers with an unprecedented willingness to buy. Book Detail : Author : Dan S. Kennedy Pages : pages Publisher : Gildan Media, LLC Language : eng ISBN-10 : B07ST5Q95C ISBN-13 :   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Marketing for Dummies By : Jeanette Maw McMurtry ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The classic, bestselling marketing guide, updated for the digital eraMarketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want--how they want it--using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to ...

One Million Followers: How I Built a Massive Social Following in 30 Days By : Brendan Kane ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : You and your organization have the ability, talent, and desire to change the world as we know it. The first crucial step is getting your brand?s message in front of the right people.?But that?s not an easy feat. More than 60 billion online messages are sent into the world every day, and only a select few companies can succeed in the mad scramble for customer attention.?This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms.?How can you make a significant impact in the digital world and stand out among all the noise??Digital strategist and ?growth hacker? Brendan Kane has the answer and will show you how...

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success By : Sean Ellis ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it ...

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer By : Marcus Sheridan ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much moreIn today's digital age, the traditional sales funnel--marketing at the top, sales in the middle, customer service at the bottom--is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company--but only if your content strategy puts ...

The Options Edge: An Intuitive Approach to Generating Consistent Profits for the Novice to the Experienced Practitioner By : Michael Khouw ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Capture the fortune you're losing with every trade by learning to exploit optionsThe Options Edge + Free Trial shows you how to capture the fortune you lose out on every day. Buying and selling traditional investments often entails instruments with optionality. Sometimes this optionality is explicit, while other times it is hidden. If you're not leveraging these embedded options to their fullest advantage, you're losing money. Most retail investors don't truly understand the nuances involved in successful options trading and instead rely on more comfortable instruments with fewer complex mechanics. If you're interested in optimizing your portfolio, it's time to step out of your comfort zone and learn what you've been missing. This book gives you the...

Study Guide for Options as a Strategic Investment By : Lawrence G. McMillan ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : This Study Guide for the Fifth Edition of Options as a Strategic Investment will help you maximize your understanding of options, thereby increasing your profits. Book Detail : Author : Lawrence G. McMillan Pages : 176 pages Publisher : Prentice Hall Press Language : eng ISBN-10 : 0735204640 ISBN-13 : 9780735204645   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

The Promise of Bitcoin: The Future of Money and How It Can Work for You By : Bobby C Lee ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : From the cofounder of the longest-running Bitcoin exchange comes a compelling argument for how this digital currency will transform the global economy--and how it can work for you.A financial revolution is materializing before our eyes. The way individuals, organizations, and governments conduct transactions--from purchasing a book online to acquiring major corporations to delivering billions in financial aid--will look vastly different in the near future. Bitcoin is spearheading this revolution and may be the best investment opportunity of our time, yet most people have yet to understand its promise.In this book, Bobby C. Lee, one of the earliest, most successful pioneers in the cryptocurrency space, debunks myths and dispels fears that surround Bitcoin, arguing that this rational, logical system is superior to traditional m...

Million Dollar eBay Business from Home: A Step by Step Guide By : Neil Waterhouse ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Million Dollar Ebay Business From Home - A Step By Step Guide eBay Top Seller and eBay invited Top Seller Speaker Neil Waterhouse shows step by step exactly how he built a Million Dollar eBay Home business from scratch. Neil walks the talk and doesn't just run his Million Dollar Home Ebay business; he teaches others to do exactly the same. "Anyone can do it, even if you don't have any money..." You don't need any money or previous experience, if you can use the internet, have access to a cheap digital camera, then you have all you need to become an eBay Millionaire. Whether you're looking to build a small eBay business giving you a little extra income from home or a mum who just started a family and doesn't want to go back to work, a budding entrepreneur wanting to own a million dollar eBay business or simply had...

TRUESY'S Comprehensive Guide to NFTs, Blockchain Technology, and Digital Artwork By : Marc Beckman ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The ultimate guide to the NFT revolution: How non-fungible tokens are poised to transform the digital world. Non-fungible tokens, or NFTs, are the most important digital innovation since the creation of blockchain and cryptocurrency. NFTs share the best elements of both of these, while also representing an entirely new step forward for technology. But how did NFTs arise, how will they impact art and business in the decades to come, and?perhaps most importantly?how can savvy entrepreneurs position themselves today for success in the NFT-driven world of tomorrow?? ? This guide by industry leader and entrepreneur Marc Beckman delves into the underpinnings of NFT technology in a way that makes the subject clear and comprehensible to the layman, while drawing on Marc?s branding experience to explore exactly how NFTs ...

Hands-On Smart Contract Development with Solidity and Ethereum: From Fundamentals to Deployment By : Kevin Solorio ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Ready to dive into smart contract development for the blockchain? With this practical guide, experienced engineers and beginners alike will quickly learn the entire process for building smart contracts for Ethereum--the open source blockchain-based distributed computing platform. You'llget up to speed with the fundamentals and quickly move into builder mode.Kevin Solorio, Randall Kanna, and Dave Hoover show you how to create and test your own smart contract, create a frontend for users to interact with, and more. It's the perfect resource for people who want to break into the smart contract field but don't know where to start.In four parts, this book helps you:Explore smart contract fundamentals, including the Ethereum protocol, Solidity programming language, and the Ethereum Virtual Mach...

Dark Pools: High-Speed Traders, A.I. Bandits, and the Threat to the Global Financial System By : Scott Patterson ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : A news-breaking account of the global stock market's subterranean battles, Dark Pools portrays the rise of the "bots"- artificially intelligent systems that execute trades in milliseconds and use the cover of darkness to out-maneuver the humans who've created them.In the beginning was Josh Levine, an idealistic programming genius who dreamed of wresting control of the market from the big exchanges that, again and again, gave the giant institutions an advantage over the little guy. Levine created a computerized trading hub named Island where small traders swapped stocks, and over time his invention morphed into a global electronic stock market that sent trillions in capital through a vast jungle of fiber-optic cables. ?By then, the market that Levine had sought to fix had turned upside down, bi...

Trading Price Action Trends: Technical Analysis of Price Charts Bar by Bar for the Serious Trader By : Al Brooks ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : A practical guide to profiting from institutional trading trends The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading system and trading only 5-minute price charts he's found a way to capture profits regardless of market direction or economic climate. His first book, Reading Price Charts Bar by Bar, offered an informative examination of his system, but it didn't allow him to get into the real nuts and bolts of the approach. Now, with this new series of books, Brooks takes you step by step through the entire process.By breaking down his trading system into its simplest pieces: institutional piggybacking or trend trading (the topic of this particular book in the series), trading ranges, and transitions or ...

Dinero: domina el juego By : Anthony Robbins ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Tony Robbins has coached and inspired more than 50 million people from over 100 countries. More than 4 million people have attended his live events. Oprah Winfrey calls him “super-human.” Now for the first time—in his first book in two decades—he’s turned to the topic that vexes us all: How to secure financial freedom for ourselves and our families. Based on extensive research and one-on-one interviews with more than 50 of the most legendary financial experts in the world—from Carl Icahn and Warren Buffett, to Ray Dalio and Steve Forbes—Tony Robbins has created a simple 7-step blueprint that anyone can use for financial freedom.Robbins has a brilliant way of using metaphor and story to illustrate even the most complex financial concepts—making them simple and actionable. With expert advice on our most important financial decisions, Ro...

Imbatible: La f?rmula para alcanzar la libertad financiera By : Tony Robbins ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Se imbatible es una cuesti?n de dinero. Saber que, pase lo que pase en la econom?a, la bolsa o el mercado inmobiliario, t? vas a seguir teniendo seguridad financiera, podr?s atender tus necesidades y las de tu familia, y sentir?s el placer, la tranquilidad y la felicidad que eso conlleva.Pero tambi?n es algo m?s. Es sentirse seguro en mitad de una tormenta. Es no dejar que el miedo se apodere de ti. ?Significa eso que no tienes malos momentos o nunca te vienes abajo? No. Significa que si caes, te pones de pie enseguida. Que si algo te preocupa, lo hace durante poco tiempo. Que eres libre para ser un l?der que toma decisiones y se aprovecha de la confusi?n mientras los dem?s, asustados, se limitan a hablar en lugar de actuar.'IMBATIBLE' es un manual para alcanzar ese deseable estado mental. un viaje para transformar tu vida financ...

The Sack of Detroit: General Motors and the End of American Enterprise By : Kenneth Whyte ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Vigorous, provocative... The Sack of Detroit is compelling, bold and stylishly written.--Barbara Spindel, The Wall Street Journal A provocative, revelatory history of the epic rise--and unnecessary fall--of the U.S. automotive industry, uncovering the vivid story of innovation, politics, and business that led to a sudden, seismic shift in American priorities that is still felt today, from the acclaimed author of Hoover In the 1950s, America enjoyed massive growth and affluence, and no companies contributed more to its success than automakers. They were the biggest and best businesses in the world, their leadership revered, their methods imitated, and their brands synonymous with the nation's aspirations. But by the end of the 1960s, Detroit's profits had evaporated and its famed executives had become symbols of greed...

The Machine That Changed the World: Story of Lean Production By : James P. Womack ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : This immensely readable book describes the volatile trends that will shake the auto industry of the future--and in doing so paints a portrait of an industry regenerating itself in a new way in a global market. Book Detail : Author : James P. Womack Pages : pages Publisher : Simon & Schuster Audio Language : eng ISBN-10 : B079K2CBMP ISBN-13 :   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

World's Greatest Cars: Luxury and Speed By : Publications International ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : From the 1907 Ford Model K to the 2019 Chevrolet Corvette ZR1, experience 78 famous rides via informative text and impressive photography.Cadillacs, Mercedes-Benzes, Lincolns, Ferraris, Jaguars, plus unexpected rarities from Scripps-Booth, Isotta Fraschini, Delage, Healey, and Kaiser.Cars range from the early twentieth century to 2019.Each entry describes key performance advancements and provides entertaining facts and figures.Four pages are devoted to each car.Hardcover, 320 pages Book Detail : Author : Publications International Pages : 320 pages Publisher : Publications International, Ltd. Language : ISBN-10 : 164030374X ISBN-13 : 9781640303744   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

American Icon: Alan Mulally and the Fight to Save Ford Motor Company By : Bryce G. Hoffman ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.?At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys?functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family?America?s last great industrial dynasty?could hold on to their company.?Mulally and his team pulled off one of the great?es...

The Toyota Way to Lean Leadership: Achieving and Sustaining Excellence Through Leadership Development By : Jeffrey K. Liker ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The Missing Link to Toyota-Style Success--LEAN LEADERSHIPWinner of the 2012 Shingo Research and Professional Publications Award"This great book reveals the secret ingredient to lean success: lean leadership. Not only is it a pleasure to read, but it is also deep and enlightening. This book is an absolute must-read for anyone interested in lean: it's both an eye opener and a game changer."--Michael Balle, Ph.D., coauthor of "The Gold Mine" and "The Lean Manager""This will immediately be recognized as the most important book ever published to understand and guide 'True North Lean' and the goal of perpetual business excellence."--Ross E. Robson, President and CEO, DnR Lean, LLC, and the original Director of The Shingo Prize"An excellent b...

Dream Cars: Luxury and Speed By : Publications International ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Book Detail : Author : Publications International Pages : 144 pages Publisher : Publications International, Ltd. Language : ISBN-10 : 1640303723 ISBN-13 : 9781640303720   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer By : Jeffrey K. Liker ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : "This book will give you an understanding of what has made Toyota successful and some practical ideas that you can use to develop your own approach to business."--Gary Convis, Managing Office of ToyotaFewer man-hours. Less inventory. The highest quality cars with the fewest defects of any competing manufacturer. In factories around the globe, Toyota consistently raises the bar for manufacturing, product development, and process excellence. The result is an amazing business success story: steadily taking market share from price-cutting competitors, earning far more profit than any other automaker, and winning the praise of business leaders worldwide.The Toyota Way reveals the management principles behind Toyota's worldwide reputation for quality and reliability. Dr. Jeffrey Liker, a renowned auth...

American Icon: Alan Mulally and the Fight to Save Ford Motor Company By : Bryce G. Hoffman ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.?At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys?functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family?America?s last great industrial dynasty?could hold on to their company.?Mulally and his team pulled off one of the great?est comeback...

Muscle Chrome: Classic American Cars By : Publications International ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Muscle & Chrome: Classic American Cars captures all the wonder and excitement of a truly beloved era in automotive history.Informative profiles of 70 vehicles serve to chronicle the burst of design and engineering innovations that followed the end of World War II, the exuberant styling and the "horsepower race" of the Fifties, and the rise of the youth market and the muscle car in the SixtiesHardcover144 pages Book Detail : Author : Publications International Pages : 144 pages Publisher : Publications International, Ltd. Language : ISBN-10 : 1640303847 ISBN-13 : 9781640303843   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer By : Jeffrey K. Liker ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The bestselling guide to Toyota's legendary philosophy and production system--updated with important new frameworks for driving innovation and quality in your businessOne of the most impactful business guides published in the 21st Century, The Toyota Way played an outsized role in launching the continuous-improvement movement that continues unabated today.Multiple Shingo Award-winning management and operations expert Jeffrey K. Liker provides a deep dive into Toyota's world-changing processes, showing how you can learn from it to develop your own improvement program that fits your conditions. Thanks in large part to this book, managers across the globe are creating workforces and systems that produce the highest-quality products and services, establish and retain customer loyalty, and ...