Download Book American Icon: Alan Mulally and the Fight to Save Ford Motor Company Writen By Bryce G. Hoffman

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

By : Bryce G. Hoffman

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Book Synopsis :

THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.?At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys?functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family?America?s last great industrial dynasty?could hold on to their company.?Mulally and his team pulled off one of the great?est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the

Book Detail :

Author : Bryce G. Hoffman

Pages : 432 pages

Publisher : Crown Business

Language :

ISBN-10 : 0307886069

ISBN-13 : 9780307886064

 
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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