Download Book Positioning for Advantage: Techniques and Strategies to Grow Brand Value Writen By Kimberly A Whitler

Positioning for Advantage: Techniques and Strategies to Grow Brand Value

By : Kimberly A Whitler

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 pdf download Positioning for Advantage: Techniques and Strategies to Grow Brand Value

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Book Synopsis :

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive--that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the "theory-doing gap"--understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace.Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools--from strategic positioning concepts to strategy mapping to influencer maps--Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that

Book Detail :

Author : Kimberly A Whitler

Pages : 264 pages

Publisher : Columbia Business School Publishing

Language :

ISBN-10 : 0231189001

ISBN-13 : 9780231189002

 
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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